Organization and Make

Organization & Make.com webhook

What it is

If you publish content on behalf of a company (your own brand, a client, an employer), ProPresence treats that as an Organization. Brand posts don’t publish through your personal LinkedIn token — they’re sent to a Make.com webhook that posts them to the LinkedIn company page.

Without a webhook URL, brand posts queue forever. Setting it up here saves a support ticket later.

When you’d use it

You manage a LinkedIn company page (your own or a client’s).
You want Lexi to autopilot brand content.
Anyone on your team will use Cowork or the API to push brand drafts.

If you’re a solo creator with no brand pages, click Skip — I’m solo and move on.

Step-by-step

Pick or create the organization.
If you already have one (created from /account/organizations), select it.
Otherwise, click Create organization — name, logo, brand description.
Paste your Make.com webhook URL.
In Make.com, create a scenario triggered by Custom webhook. Copy the webhook URL it generates.
Paste it into the field shown on this step.
Click Test. ProPresence sends a sample payload. You should see it land in your Make scenario’s history.
Save.

Tips & gotchas

One webhook URL per organization. If you manage 3 brands, you’ll set up 3 webhooks.
The webhook fires the moment a brand post is scheduled. There’s no “review” step on the Make side — make sure your scenario has its own draft/approval gate if you need one.
The detailed Make scenario walkthrough lives in Organizations → Make webhook setup.
For developers: the full payload schema is in the Integrations Guide → Make.com payload reference.