by Gavin Heaton | Mar 5, 2026 | Founder-led Marketing, Leadership, Personal Branding |
You’ve probably heard it a million times: “Build an authentic personal brand!” It’s the rallying cry across LinkedIn, the advice whispered in networking circles, and pretty much the main point of countless online courses. Everyone says that if you just show up as your...
by Gavin Heaton | Apr 2, 2025 | Networking, Personal Branding |
Imagine you’re at a professional networking event – it’s a room teeming with potential connections, each conversation a doorway to countless opportunities. Now, what if I told you there’s a virtual version of this scenario? You guessed it – LinkedIn....
by Gavin Heaton | Sep 5, 2024 | Content Planning, Executive Branding, Personal Branding, Thought Leadership |
If you’re among the many senior executives whose LinkedIn activity has dwindled in recent times, fear not—you’re not alone. The fast-paced world we find ourselves in can sometimes leave little room for maintaining an online presence. You may have been a...
by Gavin Heaton | Aug 2, 2024 | Executive Branding, Personal Branding, Thought Leadership |
Carving out a space for yourself as a thought leader requires more than sporadic bursts of activity. Much like nurturing a garden, growing your professional profile on platforms like LinkedIn demands regular attention, cultivation, and engagement. Let’s address...
by Gavin Heaton | Jun 20, 2024 | Innovation, Thought Leadership |
In the bustling world of software development, the term “always in beta” is more than jargon—it’s a philosophy. But what does it really mean to live in perpetual beta? And why should businesses care? Let’s dive into this concept that we have embraced at...
