by Gavin Heaton | Mar 5, 2026 | Founder-led Marketing, Leadership, Personal Branding |
You’ve probably heard it a million times: “Build an authentic personal brand!” It’s the rallying cry across LinkedIn, the advice whispered in networking circles, and pretty much the main point of countless online courses. Everyone says that if you just show up as your...
by Gavin Heaton | Dec 11, 2025 | B2B Marketing, Blog, Founder-led Marketing, Innovation |
Beyond the Quota: Why Your Personal Brand is Your Ultimate Sales Advantage Personal branding has been around for quite a while, especially for executives and entrepreneurs. But for those of us on the ground, the SDRs and BDMs actually building pipelines and bringing...
by Gavin Heaton | Nov 27, 2025 | Founder-led Marketing, Thought Leadership |
You know how it is. Startup life is a whirlwind. Founders are constantly pulled in a million directions – building the product, hiring great people, raising money, selling, keeping customers happy. It’s just this crazy mix of urgent tasks, each one screaming for...
by Gavin Heaton | Nov 26, 2025 | B2B Marketing, Founder-led Marketing |
We marketers have always used different ways to reach customers. That’s a given. But these days, with so much noise out there, just “being present” isn’t enough. You have to be easy to find. I’ve been thinking a lot about a really important...
by Gavin Heaton | Nov 11, 2025 | Executive Branding, Founder-led Marketing, Leadership |
You’re probably doing everything right on LinkedIn. You’ve built a solid network. You scroll, read, comment You even post now and then when time allows. But here’s the truth no one says out loud: Most executives are invisible — even when they’re active....
by Gavin Heaton | Dec 2, 2024 | Content Planning, Founder-led Marketing, Storytelling |
Imagine you’re at a dinner party, and you’ve just met someone who’s launched a cool new startup. They’re eager to share their journey, the peaks and valleys, the twists and turns. But here’s the catch—they only have a few minutes before...
