by Gavin Heaton | Jul 2, 2026 | Content Planning, Founder-led Marketing |
The LinkedIn algorithm changed again last week, and probably the week before that too. If we’re being honest, it might have changed while you were reading this sentence. After nearly two decades of watching marketers chase algorithmic ghosts across social...
by Gavin Heaton | Apr 9, 2025 | Content Planning, Storytelling, Thought Leadership |
In the fast-paced world of executive leadership, time often feels like a relentless tide. Meetings spill over, emails flood in, and the to-do list seems to grow by the minute. For many executives, finding time to write and share insights can seem like an impossible...
by Gavin Heaton | Mar 13, 2025 | Content Planning, Personal Branding |
Why Thought Leaders Need a Content Plan Being a thought leader isn’t just about having deep expertise—it’s about sharing that expertise in a way that educates, challenges, and influences others. But here’s the catch: knowing your subject matter doesn’t automatically...
by Gavin Heaton | Dec 2, 2024 | Content Planning, Founder-led Marketing, Storytelling |
Imagine you’re at a dinner party, and you’ve just met someone who’s launched a cool new startup. They’re eager to share their journey, the peaks and valleys, the twists and turns. But here’s the catch—they only have a few minutes before...
by Gavin Heaton | Sep 5, 2024 | Content Planning, Executive Branding, Personal Branding, Thought Leadership |
If you’re among the many senior executives whose LinkedIn activity has dwindled in recent times, fear not—you’re not alone. The fast-paced world we find ourselves in can sometimes leave little room for maintaining an online presence. You may have been a...
by Gavin Heaton | Aug 28, 2024 | Content Planning, Personal Branding, Thought Leadership |
Thought leaders are continually in search of fresh ideas to keep their audiences engaged and informed. The quest for quality topics that resonate with your audience and highlight your expertise is not without its challenges. However, there is a systematic approach to...
