by Gavin Heaton | Mar 5, 2026 | Founder-led Marketing, Leadership, Personal Branding |
You’ve probably heard it a million times: “Build an authentic personal brand!” It’s the rallying cry across LinkedIn, the advice whispered in networking circles, and pretty much the main point of countless online courses. Everyone says that if you just show up as your...
by Gavin Heaton | Dec 2, 2025 | Personal Branding, Thought Leadership |
No doubt you’ll have heard about the ever-present churn of digital trends, the relentless pursuit of algorithms, and the clamour for attention in our hyper-connected world. For as long as marketers have been marketing, and individuals have sought to distinguish...
by Gavin Heaton | Apr 2, 2025 | Networking, Personal Branding |
Imagine you’re at a professional networking event – it’s a room teeming with potential connections, each conversation a doorway to countless opportunities. Now, what if I told you there’s a virtual version of this scenario? You guessed it – LinkedIn....
by Gavin Heaton | Mar 13, 2025 | Content Planning, Personal Branding |
Why Thought Leaders Need a Content Plan Being a thought leader isn’t just about having deep expertise—it’s about sharing that expertise in a way that educates, challenges, and influences others. But here’s the catch: knowing your subject matter doesn’t automatically...
by Gavin Heaton | Nov 8, 2024 | Founder-led Marketing, Personal Branding |
There’s a fresh trend that’s catching the attention of consumers and professionals alike: founder-led marketing. This grassroots approach is more than a strategy—it’s a trend that pulls together personal branding, growth, and entrepreneurship, each...
by Gavin Heaton | Oct 30, 2024 | Leadership, Personal Branding |
Navigating the waters of complex ideas and making them palatable can be akin to translating a foreign language into a universal dialect. In the realm of business, the ability to distil hefty concepts into digestible chunks is not just a skill – it’s an art....
