by Gavin Heaton | May 9, 2026 | Executive Branding, Innovation |
Most AI content tools know what LinkedIn likes. They don’t know what you are trying to build. That distinction matters more than most people realise — and it’s why the same tool that generates impressive-looking recommendations for one user can produce...
by Gavin Heaton | Mar 5, 2026 | Founder-led Marketing, Leadership, Personal Branding |
You’ve probably heard it a million times: “Build an authentic personal brand!” It’s the rallying cry across LinkedIn, the advice whispered in networking circles, and pretty much the main point of countless online courses. Everyone says that if you just show up as your...
by Gavin Heaton | Feb 26, 2026 | Uncategorized |
The Future Is Leader-Driven: Ghostwriting in 2026 and BeyondHere at ProPresence, we truly believe every leader can use a good story to build their personal brand, reputation, and audience. We’ve been watching corporate messages shift from bland to authentic,...
by Gavin Heaton | Dec 11, 2025 | B2B Marketing, Blog, Founder-led Marketing, Innovation |
Beyond the Quota: Why Your Personal Brand is Your Ultimate Sales Advantage Personal branding has been around for quite a while, especially for executives and entrepreneurs. But for those of us on the ground, the SDRs and BDMs actually building pipelines and bringing...
by Gavin Heaton | Dec 2, 2025 | Personal Branding, Thought Leadership |
No doubt you’ll have heard about the ever-present churn of digital trends, the relentless pursuit of algorithms, and the clamour for attention in our hyper-connected world. For as long as marketers have been marketing, and individuals have sought to distinguish...
