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The Personal Brand Paradox: Why Authenticity Isn’t Enough

The Personal Brand Paradox: Why Authenticity Isn’t Enough

by Gavin Heaton | Mar 5, 2026 | Founder-led Marketing, Leadership, Personal Branding | 0 comments

You’ve probably heard it a million times: “Build an authentic personal brand!” It’s the rallying cry across LinkedIn, the advice whispered in networking circles, and pretty much the main point of countless online courses. Everyone says that if you just show up as your...

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