by Gavin Heaton | Nov 27, 2025 | Founder-led Marketing, Thought Leadership |
You know how it is. Startup life is a whirlwind. Founders are constantly pulled in a million directions – building the product, hiring great people, raising money, selling, keeping customers happy. It’s just this crazy mix of urgent tasks, each one screaming for...
by Gavin Heaton | Nov 26, 2025 | B2B Marketing, Founder-led Marketing |
We marketers have always used different ways to reach customers. That’s a given. But these days, with so much noise out there, just “being present” isn’t enough. You have to be easy to find. I’ve been thinking a lot about a really important...
by Gavin Heaton | Nov 11, 2025 | Executive Branding, Founder-led Marketing, Leadership |
You’re probably doing everything right on LinkedIn. You’ve built a solid network. You scroll, read, comment You even post now and then when time allows. But here’s the truth no one says out loud: Most executives are invisible — even when they’re active....
by Gavin Heaton | Dec 2, 2024 | Content Planning, Founder-led Marketing, Storytelling |
Imagine you’re at a dinner party, and you’ve just met someone who’s launched a cool new startup. They’re eager to share their journey, the peaks and valleys, the twists and turns. But here’s the catch—they only have a few minutes before...
by Gavin Heaton | Nov 8, 2024 | Founder-led Marketing, Personal Branding |
There’s a fresh trend that’s catching the attention of consumers and professionals alike: founder-led marketing. This grassroots approach is more than a strategy—it’s a trend that pulls together personal branding, growth, and entrepreneurship, each...
