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When AI Writes, Do Humans Still Matter?

When AI Writes, Do Humans Still Matter?

by Gavin Heaton | Jul 28, 2024 | Content Planning, Thought Leadership | 0 comments

Generative AI is like having a virtual writing partner that can churn out drafts at lightning speed. But before you start thinking that this clever tech can replace human editors, let’s talk about the importance of the human touch in the era of automated...
Mastering the Art of Executive Content Calendars: A Key to Consistent and Strategic Online Presence

Mastering the Art of Executive Content Calendars: A Key to Consistent and Strategic Online Presence

by Gavin Heaton | Jun 17, 2024 | Content Planning, Executive Branding | 0 comments

Maintaining a consistent and strategic online presence is crucial for professionals and businesses alike. One of the most effective tools to achieve this is an executive content calendar. But what a content calendar? Why is it essential? And how do you create one that...
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