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The 95-5 Rule: Why Founders Gotta Speak Up

The 95-5 Rule: Why Founders Gotta Speak Up

by Gavin Heaton | Nov 26, 2025 | B2B Marketing, Founder-led Marketing | 0 comments

We marketers have always used different ways to reach customers. That’s a given. But these days, with so much noise out there, just “being present” isn’t enough. You have to be easy to find. I’ve been thinking a lot about a really important...

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