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Why Most Executives Are Invisible on LinkedIn (Even if They’re Active)

Why Most Executives Are Invisible on LinkedIn (Even if They’re Active)

by Gavin Heaton | Nov 11, 2025 | Executive Branding, Founder-led Marketing, Leadership | 0 comments

You’re probably doing everything right on LinkedIn. You’ve built a solid network. You scroll, read, comment You even post now and then when time allows. But here’s the truth no one says out loud: Most executives are invisible — even when they’re active....
Introducing Lexi: Your AI Assistant for Thought Leadership on LinkedIn

Introducing Lexi: Your AI Assistant for Thought Leadership on LinkedIn

by Gavin Heaton | Nov 4, 2025 | Blog | 0 comments

We’re excited to announce a major new addition to the ProPresence platform — Lexi, your built-in, AI-powered writing and content optimization assistant. Short for Lexicon (because yes, we’re a little nerdy about language), Lexi is designed to help your writing not...
Mastering the Clock: How Busy Executives Can Harness Content Planning for Thought Leadership

Mastering the Clock: How Busy Executives Can Harness Content Planning for Thought Leadership

by Gavin Heaton | Apr 9, 2025 | Content Planning, Storytelling, Thought Leadership | 0 comments

In the fast-paced world of executive leadership, time often feels like a relentless tide. Meetings spill over, emails flood in, and the to-do list seems to grow by the minute. For many executives, finding time to write and share insights can seem like an impossible...
Navigating LinkedIn Landmines: Avoid These Five Common Blunders

Navigating LinkedIn Landmines: Avoid These Five Common Blunders

by Gavin Heaton | Apr 2, 2025 | Networking, Personal Branding | 0 comments

Imagine you’re at a professional networking event – it’s a room teeming with potential connections, each conversation a doorway to countless opportunities. Now, what if I told you there’s a virtual version of this scenario? You guessed it – LinkedIn....
Content Planning for Thought Leaders: Turning Expertise into Impact

Content Planning for Thought Leaders: Turning Expertise into Impact

by Gavin Heaton | Mar 13, 2025 | Content Planning, Personal Branding | 0 comments

Why Thought Leaders Need a Content Plan Being a thought leader isn’t just about having deep expertise—it’s about sharing that expertise in a way that educates, challenges, and influences others. But here’s the catch: knowing your subject matter doesn’t automatically...
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