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The 95-5 Rule: Why Founders Gotta Speak Up

The 95-5 Rule: Why Founders Gotta Speak Up

by Gavin Heaton | Nov 26, 2025 | B2B Marketing, Founder-led Marketing | 0 comments

We marketers have always used different ways to reach customers. That’s a given. But these days, with so much noise out there, just “being present” isn’t enough. You have to be easy to find. I’ve been thinking a lot about a really important...
Job Hunting for New Graduates – Build Your Brand

Job Hunting for New Graduates – Build Your Brand

by Gavin Heaton | Nov 18, 2025 | Uncategorized | 0 comments

From #FYP to #FYI: New Grads, Get Your LinkedIn Profile in Gear Now You’ve probably heard that the digital world is a loud, messy place. For recent grads stepping into the job market, all that noise can feel overwhelming. You just spent years learning, pulling...
Why Most Executives Are Invisible on LinkedIn (Even if They’re Active)

Why Most Executives Are Invisible on LinkedIn (Even if They’re Active)

by Gavin Heaton | Nov 11, 2025 | Executive Branding, Founder-led Marketing, Leadership | 0 comments

You’re probably doing everything right on LinkedIn. You’ve built a solid network. You scroll, read, comment You even post now and then when time allows. But here’s the truth no one says out loud: Most executives are invisible — even when they’re active....
Introducing Lexi: Your AI Assistant for Thought Leadership on LinkedIn

Introducing Lexi: Your AI Assistant for Thought Leadership on LinkedIn

by Gavin Heaton | Nov 4, 2025 | Blog | 0 comments

We’re excited to announce a major new addition to the ProPresence platform — Lexi, your built-in, AI-powered writing and content optimization assistant. Short for Lexicon (because yes, we’re a little nerdy about language), Lexi is designed to help your writing not...
Mastering the Clock: How Busy Executives Can Harness Content Planning for Thought Leadership

Mastering the Clock: How Busy Executives Can Harness Content Planning for Thought Leadership

by Gavin Heaton | Apr 9, 2025 | Content Planning, Storytelling, Thought Leadership | 0 comments

In the fast-paced world of executive leadership, time often feels like a relentless tide. Meetings spill over, emails flood in, and the to-do list seems to grow by the minute. For many executives, finding time to write and share insights can seem like an impossible...
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