You’re probably doing everything right on LinkedIn.
- You’ve built a solid network.
- You scroll, read, comment
- You even post now and then when time allows.
But here’s the truth no one says out loud:
Most executives are invisible — even when they’re active.
Visibility Isn’t the Same as Presence
LinkedIn is the most powerful platform for business professionals. With over 1 billion members, it’s a massive global marketplace of ideas and opportunities. But it’s also the noisiest.
If your content isn’t tuned to how the platform works now, what you’ll find is that your voice disappears — even if your title is impressive and your ideas are good.
And the algorithm? It’s changed.
- Posts that once performed now stall
- Engagement patterns that used to generate conversation and energy fall silent
- Format, timing, and even who interacts first can make or break your visibility on everyone else’s feed.
That means even high-quality thinking can vanish in the scroll.
The Real Problem: Time, Clarity, and Confidence
The executives we work with don’t lack insight — they lack time. Generally, they don’t want to “build a content strategy.” They just want to show up with purpose. Stay relevant. Be the kind of leader people think of first. In fact, being top of mind has all kinds of important impacts – you get more calls, more RFPs and more opportunities for your company.
After all, your customer might remember your brand, but they call you.
But without a clear voice and consistent presence, here’s what happens:
- People forget what you care about.
- Opportunities go to louder (not necessarily better) voices.
- Your network stops growing — or worse, becomes inactive.
And because you’re short on time, the cycle repeats:
“I should post more.” → “But I don’t have time.” → “Now it feels too late.”
Lessons from the LinkedIn 1 Percenters – What Actually Works?
A few years back, when we built our platform of highly networked LinkedIn influencers, we learned a lot from the people who are in the top 1% of LinkedIn’s membership. They have a completely different way of looking at, and understanding, LinkedIn. And they built businesses on that understanding.
What we learned was that staying visible on LinkedIn today requires:
- Light-touch visibility — small posts, smartly timed
- Performance feedback — knowing what’s working (and what isn’t)
- Help behind the scenes — not a clone, but an accelerator
You don’t need to become a “thought leader.”
You need to become strategically present.
That’s Why We Built ProPresence
ProPresence exists to help future-focused executives build profile, reputation and audience — without spending hours writing.
We combine:
- Human-guided content setup (you sound like you)
- Daily link sharing, newsletters, and ready-to-use content
- And now — a behind-the-scenes AI assistant, Lexi, who adapts to how LinkedIn actually works today
Lexi doesn’t write for you — she thinks with you. She tunes your content for clarity, strategy, and impact — and then gives you performance insights so every post improves the next one.
Ready to Show Up With Purpose?
It’s time to stop blending in.
Start building trust, not just traffic.
- Consistency is king and queen: Write, share and comment on LinkedIn at the same time each day. And please, aim for every day.
- Write to your expertise: Don’t write about coaching if you’re not a coach. Don’t share content about video creation if you’ve never produced one. Write to the topics you have some level of expertise in – LinkedIn’s AI reads your profile so it knows what’s there. Speak to it. Build on it.
- Conversation is the new oil: The more you engage in the free flowing conversation, the more you will be rewarded with interesting topics, connections and insights. But build it one conversation at a time.
We have an upcoming webinar / recording on how to become more visible on LinkedIn. Be sure to tune in to learn more.
Key Takeaways:
- Many execs are active on LinkedIn but still invisible
- The algorithm has shifted — content needs to adapt
- ProPresence helps execs build presence without writing from scratch
- Lexi provides strategic, AI-powered performance feedback to improve over time