ProPresence Blog
The Personal Brand Paradox: Why Authenticity Isn’t Enough
Build an authentic personal brand is the cry! But what if this well-meaning advice, while not entirely wrong, is actually incomplete – maybe even misleading?
The State of LinkedIn Ghostwriting in 2026: Data, Trends, and What Works
A powerful new report reveals the shift from corporate storytelling to leader-focused thought leadership powered by ghostwriting. This is music to our ears of course. But reveals the importance of sca
Mastering Personal Branding: A Strategic Advantage for SDRs and BDMs in Today’s Competitive Sales Landscape
In the hyper-competitive and increasingly digital landscape of sales, a strong personal brand is no longer optional for SDRs and BDMs, but a critical differentiator.
The Genius Within: Unlocking Unforgettable Personal Brands
This month’s theme is the “genius zone” – what does it mean to work and live inside the genius zone?
Why consistency matters – Founders, networking and LinkedIn
Founders have many competing priorities. One of them is raising awareness and driving engagement for their startup. But that requires focus, time and a bevvy of good ideas. Here’s how ProPresence help
The 95-5 Rule: Why Founders Gotta Speak Up
What is the 95-5 rule? And why should founder care? When the founder led marketing motion is scaling – you need to understand your customer well.